Journal of Media, Journalism & Communication Studies

About the Journal

Journal of Media, Journalism & Communication Studies (JMJCS) is an international, refereed, double-blind peer-reviewed, open-access journal covering media studies, journalism, and communication research. It publishes high-quality research papers that advance both theoretical and practical understandings in areas such as mass communication, digital media, journalism ethics, media effects, and strategic communication.

Current Issue

Vol. 1 No. 1 (2025)

Published: 28 March 2025

Article

Optimizing Journal Management to Meet the Challenge of Multi-Submission: Deep Analysis and Strategic Innovation of Review and Publication Cycle

Jin Li, Wenyan Ren (Author)

1-9
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The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention

Feng Gao (Author)

10-17
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A Narrative Revolution in Vertical Framing: The Aesthetics of "Spatial Compression" and Multimodal Reconstruction in Vertical Screen Short Dramas

Yuxi Wang, Jianfa Guo (Author)

18-28
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An Empirical Analysis of the Communication Effectiveness of Yi Women's Traditional Costume Digital Illustrations on Douyin

Yanan Jiang, Zhenzi Wang (Author)

29-35
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Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design

Maomao Ding (Author)

36-41
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Decoding the Visual Language of Brand Advertising in Republican China – A Case Study of the Advertisements on Nanjing Museum's Republican Street

Weihang Cao, Fauzi Naeim Mohamed (Author)

42-47
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The Role of Generative AI in the Evolution of Digital Advertising Products

Xiao Liu (Author)

48-55
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The Role of Journalism Ethics Education in Improving the Professional Ethics Quality and Coping Ability of Graduates in Media Crisis

TU GE MU LE (Author)

56-62
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Research on the Pathways to Enhance the Ability of English Majors in Chinese Universities to "Tell China's Stories Well"

Yan Zhang (Author)

63-69
- PDF
Algorithm-Driven Visual Storytelling: Emotional Guidance and Consumer Behavior

Jingping Xie (Author)

70-79
- PDF
Improvement of Advertising Data Processing Efficiency Through Anomaly Detection and Recovery Mechanism

Yixin Zhou (Author)

80-86
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The Role of Social Media Metrics in the Construction of Employer Brands for Small and Medium-Sized Enterprises

Runqi Lin (Author)

87-93
- PDF
Pathways to Establishing Local International Communication Hubs: A Media Framing Analysis of Sichuan International Communication Center's Overseas Social Media Matrix

Xuantong Wu (Author)

94-103
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The Content Production Logic and Algorithm Game of Bloggers' Digital Performance on Short-Video Platforms from the Perspective of Feminism

Xiaoyi Wang (Author)

104-111
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Visual Appeals of Popular YouTube Short-Form Video Memes

Yuchen Zhang (Author)

112-122
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Publishing Frequency: Monthly
Additionaly Information: To ensure broad and timely dissemination of research, any final accepted papers will be published online immediately upon acceptance.

Journal of Media, Journalism & Communication Studies

About the Journal

Current Issue

Article

Optimizing Journal Management to Meet the Challenge of Multi-Submission: Deep Analysis and Strategic Innovation of Review and Publication Cycle

The Role of Data Analytics in Enhancing Digital Platform User Engagement and Retention

A Narrative Revolution in Vertical Framing: The Aesthetics of "Spatial Compression" and Multimodal Reconstruction in Vertical Screen Short Dramas

An Empirical Analysis of the Communication Effectiveness of Yi Women's Traditional Costume Digital Illustrations on Douyin

Quantitative Analysis of the Quantitative Impact of Optimizing User Engagement through Content Design

Decoding the Visual Language of Brand Advertising in Republican China – A Case Study of the Advertisements on Nanjing Museum's Republican Street

The Role of Generative AI in the Evolution of Digital Advertising Products

The Role of Journalism Ethics Education in Improving the Professional Ethics Quality and Coping Ability of Graduates in Media Crisis

Research on the Pathways to Enhance the Ability of English Majors in Chinese Universities to "Tell China's Stories Well"

Algorithm-Driven Visual Storytelling: Emotional Guidance and Consumer Behavior

Improvement of Advertising Data Processing Efficiency Through Anomaly Detection and Recovery Mechanism

The Role of Social Media Metrics in the Construction of Employer Brands for Small and Medium-Sized Enterprises

Pathways to Establishing Local International Communication Hubs: A Media Framing Analysis of Sichuan International Communication Center's Overseas Social Media Matrix

The Content Production Logic and Algorithm Game of Bloggers' Digital Performance on Short-Video Platforms from the Perspective of Feminism

Visual Appeals of Popular YouTube Short-Form Video Memes

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